Attentionis built.Desireis designed.

Over the past 20+ years, I've led brand, design, and production across education, consulting, healthcare, tourism, and SaaS platforms. My biggest opportunity was designing for Coaching.com, one of the leading global education platforms, where I collaborated closely with top thought leaders, professors, and business professionals from the world's most prestigious schools and universities, while leading creative teams and building scalable systems that supported both learning and revenue growth.

Across that time, I've led teams of 20+ creatives, developed 100+ marketing funnels contributing to over $38M in conversions, and directed the production of thousands of hours of educational and marketing content.

Today, my focus is working with companies that want to raise the visual and overall value of their product, brand, and communication — and turn that into measurable growth.

Video producer, motion graphics artist, and cinematic storyteller with over 20 years of experience crafting high-end visual work for some of the world's most recognized brands. Over the years, he has contributed to projects for L'Oréal, Maybelline, Lexus, Peugeot, Nestlé, Nesquik, Pliva, Teva, Sandoz, and Novartis, among many others.

His expertise covers the full creative pipeline, from concept development and visual direction to motion design, editing, VFX, and premium post-production. With a strong eye for detail, atmosphere, and storytelling, Hrvoje is known for creating visually striking work that combines elegance, clarity, and cinematic impact.

Whether developing branded campaigns, commercial content, or ambitious original projects, his goal is always the same: to create work that stands out, feels world-class, and connects with audiences on a deeper level.

A web engineer and AI-focused frontend developer responsible for turning creative direction into fast, scalable, production-ready digital experiences. Maks connects design intent, technical architecture, responsive implementation, performance, and modern automation into one delivery process — making sure ambitious creative ideas become stable, elegant websites that work in the real world.

His work sits at the intersection of frontend engineering, UX precision, product thinking, and AI-assisted development. From landing pages and digital products to complex website systems, Maks focuses on building interfaces that feel refined, load fast, adapt beautifully across devices, and support real business outcomes.

For UNUM, his role is simple: bring the creative vision to life with clean architecture, sharp execution, and technology that makes the final product stronger, smarter, and easier to scale.

Over the past 20+ years, I've worked in branding and packaging, leading teams and raising the perceived value of clients' products and services. I'm a brand builder — and I believe every business deserves big branding, no matter its size. The starting point is always the same: find the real voice and the true audience, then build the presentation around them.

A graphic design degree from the Faculty of Graphic Arts in Zagreb set that in motion. A decade of freelance work followed, across a deliberately wide range of clients and disciplines.

Everything passes through one lens: the market rarely undervalues a product because the value isn't there — it undervalues it because nobody made it obvious. Today, my focus is closing that gap, so a buyer understands what something is worth before doubt has time to creep in.

Over the past 20+ years, I've led brand, design, and production across education, consulting, healthcare, tourism, and SaaS platforms. My biggest opportunity was designing for Coaching.com, one of the leading global education platforms, where I collaborated closely with top thought leaders, professors, and business professionals from the world's most prestigious schools and universities, while leading creative teams and building scalable systems that supported both learning and revenue growth.

Across that time, I've led teams of 20+ creatives, developed 100+ marketing funnels contributing to over $38M in conversions, and directed the production of thousands of hours of educational and marketing content.

Today, my focus is working with companies that want to raise the visual and overall value of their product, brand, and communication — and turn that into measurable growth.

Video producer, motion graphics artist, and cinematic storyteller with over 20 years of experience crafting high-end visual work for some of the world's most recognized brands. Over the years, he has contributed to projects for L'Oréal, Maybelline, Lexus, Peugeot, Nestlé, Nesquik, Pliva, Teva, Sandoz, and Novartis, among many others.

His expertise covers the full creative pipeline, from concept development and visual direction to motion design, editing, VFX, and premium post-production. With a strong eye for detail, atmosphere, and storytelling, Hrvoje is known for creating visually striking work that combines elegance, clarity, and cinematic impact.

Whether developing branded campaigns, commercial content, or ambitious original projects, his goal is always the same: to create work that stands out, feels world-class, and connects with audiences on a deeper level.

A web engineer and AI-focused frontend developer responsible for turning creative direction into fast, scalable, production-ready digital experiences. Maks connects design intent, technical architecture, responsive implementation, performance, and modern automation into one delivery process — making sure ambitious creative ideas become stable, elegant websites that work in the real world.

His work sits at the intersection of frontend engineering, UX precision, product thinking, and AI-assisted development. From landing pages and digital products to complex website systems, Maks focuses on building interfaces that feel refined, load fast, adapt beautifully across devices, and support real business outcomes.

For UNUM, his role is simple: bring the creative vision to life with clean architecture, sharp execution, and technology that makes the final product stronger, smarter, and easier to scale.

Over the past 20+ years, I've worked in branding and packaging, leading teams and raising the perceived value of clients' products and services. I'm a brand builder — and I believe every business deserves big branding, no matter its size. The starting point is always the same: find the real voice and the true audience, then build the presentation around them.

A graphic design degree from the Faculty of Graphic Arts in Zagreb set that in motion. A decade of freelance work followed, across a deliberately wide range of clients and disciplines.

Everything passes through one lens: the market rarely undervalues a product because the value isn't there — it undervalues it because nobody made it obvious. Today, my focus is closing that gap, so a buyer understands what something is worth before doubt has time to creep in.

Over the past 20+ years, I've led brand, design, and production across education, consulting, healthcare, tourism, and SaaS platforms. My biggest opportunity was designing for Coaching.com, one of the leading global education platforms, where I collaborated closely with top thought leaders, professors, and business professionals from the world's most prestigious schools and universities, while leading creative teams and building scalable systems that supported both learning and revenue growth.

Across that time, I've led teams of 20+ creatives, developed 100+ marketing funnels contributing to over $38M in conversions, and directed the production of thousands of hours of educational and marketing content.

Today, my focus is working with companies that want to raise the visual and overall value of their product, brand, and communication — and turn that into measurable growth.

Video producer, motion graphics artist, and cinematic storyteller with over 20 years of experience crafting high-end visual work for some of the world's most recognized brands. Over the years, he has contributed to projects for L'Oréal, Maybelline, Lexus, Peugeot, Nestlé, Nesquik, Pliva, Teva, Sandoz, and Novartis, among many others.

His expertise covers the full creative pipeline, from concept development and visual direction to motion design, editing, VFX, and premium post-production. With a strong eye for detail, atmosphere, and storytelling, Hrvoje is known for creating visually striking work that combines elegance, clarity, and cinematic impact.

Whether developing branded campaigns, commercial content, or ambitious original projects, his goal is always the same: to create work that stands out, feels world-class, and connects with audiences on a deeper level.

A web engineer and AI-focused frontend developer responsible for turning creative direction into fast, scalable, production-ready digital experiences. Maks connects design intent, technical architecture, responsive implementation, performance, and modern automation into one delivery process — making sure ambitious creative ideas become stable, elegant websites that work in the real world.

His work sits at the intersection of frontend engineering, UX precision, product thinking, and AI-assisted development. From landing pages and digital products to complex website systems, Maks focuses on building interfaces that feel refined, load fast, adapt beautifully across devices, and support real business outcomes.

For UNUM, his role is simple: bring the creative vision to life with clean architecture, sharp execution, and technology that makes the final product stronger, smarter, and easier to scale.

Over the past 20+ years, I've worked in branding and packaging, leading teams and raising the perceived value of clients' products and services. I'm a brand builder — and I believe every business deserves big branding, no matter its size. The starting point is always the same: find the real voice and the true audience, then build the presentation around them.

A graphic design degree from the Faculty of Graphic Arts in Zagreb set that in motion. A decade of freelance work followed, across a deliberately wide range of clients and disciplines.

Everything passes through one lens: the market rarely undervalues a product because the value isn't there — it undervalues it because nobody made it obvious. Today, my focus is closing that gap, so a buyer understands what something is worth before doubt has time to creep in.